A brand is what people say about you when you’re not around. The obvious goal is for people to sing your praises, be your brand champion. However, this is much easier said than done. With all the stimuli and chaos coming at us from every direction, it is that much harder to capture an audience. You may have the best product in the world, but without the brand to back it up, you are likely to fail.
Branding is just as much about psychology as it is about aesthetics and creativity. It ultimately comes down to how what you are looking at, listening to or touching makes you feel–do you want to laugh, cry, punch someone in the face? With that said, the question we start with is “How do you want your customers to feel?” Nostalgic? Hungry? Relaxed? Scared out of their minds? At Mort Escaped Design Co., we focus on creating strategic emotional reactions through design and language, from the texture on a business card to the colors and typography on a screen.
Here are some resources that explain the importance of branding. Click on the links if you are interested in learning more:
No longer are we limited to just our community, state or region when it comes to business. Web and social media have changed the way our world interacts and has brought nearly everything we could ever need or want just a mouse click away. Thus, there is now more digital communication occurring than in-person communication, which means interacting with your “digital personality” must be just as great as sitting down with you face-to-face–first impressions are everything.
And there’s more–you not only have to worry about what you look like and sound like online, but you also need to make sure you are targeting the right audience, sitting at the top of search engines and getting the best online reviews. Mort Escaped Design Co. works with you to pinpoint your target audience, create an online presence that is unique to your personality and product, and communicate a message that maintains continuity and confidence in your brand.
Graphic design is not just about a pretty picture, it’s about conveying a message that maintains brand consistency (e.g. recognition) and successfully captures your audience in an often critical window of time. A perfectly packaged design is balanced with the right size, shape, color, texture, typography and hierarchy, and most importantly, creativity–without this balance your message will lose its impact and will begin to blend in with competing messages. A poorly executed design can be the difference between winning or losing a customer. You wouldn’t go to an interview dressed in jeans and a t-shirt–keep this in mind when thinking about how you want your business to be portrayed in print and on the web. The designers at Mort Escaped Design Co. work with numerous design styles and mediums to ensure your company stands out in the crowd.
With several awards under our belt, Mort Escaped Design Co. specializes in book cover design, layout design and e-book conversions. Click here to see our work.
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PO Box 1284